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In Person help Traditional, instructor-led and offered in a classroom at JCCC

Google Analytics 4

Instructor

Daniel Guinn

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What You Will Learn

Improve ROI of website marketing efforts by understanding how to use the primary resource available to measure and analyze what is driving traffic to a website— Google Analytics. See how the science, tools and technologies of web analytics come together to receive and understand visitor trends, traffic channels, characteristics and behavior. Information can lead to optimizing web usage and performance.


This is a component of the Digital Marketing Certificate.


Google Analytics 4
Course Dates

In Person help Traditional, instructor-led and offered in a classroom at JCCC

$399.00

Google Analytics 4

1/27/2025 - 2/5/2025 MW 8:30AM-12:00PM
19 Seats Open

Selected Course

Dates: 1/27/2025 - 2/5/2025 MW

Course type: Digital Marketing

Times: 8:30AM-12:00PM

Location: RC, Regnier Center, 221 Campus Map

Contact Hours: 14.0

Other Details

Course Code: DIGMK-015-6

Category: Digital Marketing

Contact Hours: 14.0

Format: Classroom

After registering for this course, you can come back to the catalog to register for more courses.

Issues with registering? Please contact us at CERegistration@jccc.edu or call 913-469-2323.

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  1. Google Analytics Reporting Overview
  2. Measurement Strategy
  3. Account Creation and Tracking Code Installation
  4. Google Tag Manager Concepts
  5. Events, Virtual Pageviews, Social Actions, and Errors
  6. Acquisition Reports
  7. Goal and Ecommerce Tracking
  8. View Settings, View Filters, and Access Rights
  9. Segments
  10. Dashboards, Custom Reports, and Intelligence Reports
  11. Implementation Customizations
  12. Mobile App Measurement
  13. Google Analytics Integrations
  14. Integrating Google Analytics with CRM Data
  15. Advanced Reporting and Visualization with Third-Party Tools
  16. Data Imports and Measurement Protocol
  17. Analytics 360
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In Person help Traditional, instructor-led and offered in a classroom at JCCC

Google Analytics 4

DATE TIME DAY PRICE AVAILABILITY LOCATION  
1/27/2025 - 2/5/2025 8:30AM-12:00PM MW $399.00 19 Seats Open RC, Regnier Center, 221 Campus Map Register
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In Person help Traditional, instructor-led and offered in a classroom at JCCC

$399.00

Google Analytics 4

1/27/2025 - 2/5/2025 MW 8:30AM-12:00PM
19 Seats Open

Selected Course

Dates: 1/27/2025 - 2/5/2025 MW

Course type: Digital Marketing

Times: 8:30AM-12:00PM

Location: RC, Regnier Center, 221 Campus Map

Contact Hours: 14.0

Other Details

Course Code: DIGMK-015-6

Category: Digital Marketing

Contact Hours: 14.0

Format: Classroom

After registering for this course, you can come back to the catalog to register for more courses.

Issues with registering? Please contact us at CERegistration@jccc.edu or call 913-469-2323.